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Underwriting on

Remarkable Radio. Remarkable Results.

Do you know that more than eight in ten public radio listeners have a higher opinion of companies that support public radio?

In addition, two thirds say they are tuning less to commercial radio and television and more to public radio. This is your invitation to join the select companies whose marketing strategy combines the benefits of advertising with sound public relations, the corporate sponsors of WFIU.

The Public Radio Audience is:

Educated

  • Nearly two-thirds have at least an undergraduate college degree.
  • Four times more likely than the general population to earn a graduate degree.

Professional

  • Hold professional or managerial jobs at about twice the rate of the general public and one in ten own their own business.
  • Twice as likely to make business purchases.

Affluent

  • More than twice as likely as the average U.S. adult to earn more than $50,000 a year.
  • The median income for news and classical listeners is a full $10,000 more than most adults.

Source: MRI Fall 1999

The WFIU Audience Profile:

Audience Size

  • 41,000 Cume: Total reach or penetration of WFIU or the estimated number of different people who listen each week.
  • 2,300 Average Quarter-Hour (AQH): The average number of people listening at any given time.

Key Consumers

  • 50% male, 50% female.
  • 57% are aged 25 to 54.

Source: Arbitron - Radio Research Consortium, Inc., TSA Persons 12 , Mon.-Sun., 6 am-midnight, Spring, '98 through Spring '00. Arbitron data are estimates only.

This is an excellent opportunity to demonstrate your good corporate citizenship and reach an affluent, well-educated, active audience. WFIU is Remarkable Radio! For more information, call WFIU Corporate Development Manager Marianne Woodruff at 812-855-9208 or e-mail at mawoodru@indiana.edu.

WFIU
Created and maintained by Michael Toler
Last updated: Wednesday, May 26, 2004
Copyright 2004, The Trustees of
Indiana University